Quick Trip and Circle K are two convenient store chains here in Arizona and throughout parts of the country. If you’re from the East they are sort of like Wawa, Krauzers or Quick Check. Essentially they do the same thing and serve the same market need. They both sell water, coffee, fountain beverages, microwavable food, candy, and in some cases gas. They are convenience stores, but they couldn’t be more different.
I prefer Quick Trip, but I find myself in Circle K more often since it is across the street from my office.
How can two stores that have been replicated so much be so different? It’s easy mandated corporate agenda.
Agendas that come from corporate HQ to the districts to the store level. These corporate agendas are developed to one of the following things: a) Increase revenue b) Increase customer experience c) Both. It’s that simple.
I go to Circle K twice a day. Once in the morning for a bottle of water and a Red Bull and again later in the day for another bottle of water. My average daily purchase is usually just shy of $7. Not a lot of money by any standards, but that’s $7 a day. Do the math, if I roughly work 260 days a year my value as a customer is $1,820.